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Which fashion brands would pay celebrities not to wear their clothes?
FASHION DILEMMAWhich fashion brands would pay celebrities not to wear their clothes?This week Fashion Statement has been introduced to an exciting new concept: the anti-endorsement. Retailer Abercrombie & Fitch has apparently offered a "substantial" sum to Michael Sorrentino, aka "The Situation", from MTV's Jersey Shore, in order to prevent him wearing its clothes. "We are deeply concerned that Mr Sorrentino's association with our brand could cause significant damage to our image," said the company.Of course, this stunt is nothing more than a cynical PR move designed to get Abercrombie & Fitch column inches. Come on, A&F, if you genuinely want your image to be more upmarket then why not try putting some clothes on your sales assistants? As for damage to your image, um.... But...
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